ADVAN Extends Marketing Excellence Awards To West Africa
By Tunji Faleye
Advertisers’ Association of Nigeria (ADVAN) has extended this year’s ADVAN Awards For Marketing Excellence to other West Africa countries.
The award which holds on Saturday 11th of November 2017 at Muson Centre, promises to be one of the most exciting events in the marketing communications Industry and the region as a whole.
In an exclusive interview with Brand Communicator, Mrs. Ediri Ose-Ediale, Executive Secretary, ADVAN said, “the essence of extending the awards to other brands in West Africa is to go beyond the shore of Nigeria and make the awards competitive more than ever before.”
Also, there has been a complete overhaul of the Award Categories, Judging Criteria, and Selection process for the 2017 edition in a bid to adequately award Marketing Excellence in its true form. The essence of the ADVAN Awards for marketing excellence is to acknowledge and reward marketing professionals that have made outstanding contributions to the profession.
ADVAN prepares for the event with a promise to highlight the fundamental position marketing occupies in business and public sectors, and to celebrate marketing achievements across a range of industries. The Award will be a celebration of hard work and ingenuity in the marketing profession.
All entries will be judged by a team of the finest Marketing Professionals in the nation and verified by the nation’s leading independent marketing research organizations, to ensure a transparent selection process.
Some of the categories include: Brand of the Year, Brand Manager of the Year, Campaign of the Year, Consumer Promotion, Marketing on a Shoestring (SME), CSR, Experiential Marketing.
Others are: Public Sector Marketing, New Brand / Brand Extension, Innovation, Digital/Social Media Marketing, Future Leader of Marketing and Brand Journalist of the Year.
The Association was established in 1992 as National Advertisers’ Association of Nigeria and in 1994 was renamed Advertisers’ Association of Nigeria (ADVAN).
ADVAN provides an organised forum for advertisers to express their views and influence developmental changes in Nigerian marketing communications scene.