Lagos NIPR To Organise Lagos Digital PR Summit
Nigerian Institute of Public Relations, NIPR, Lagos chapter will organise its second edition of Lagos Digital Summit on Wednesday 18 to Thursday 19 October at Nigerian Institute of Management Victoria, Lagos.
The digital summit themed: Building and Managing Relationships with New Media promise to be engaging as top facilitators have been contacted for the programme.
According to Olusegun McMedal, President, NIPR Lagos, the summit is an experiential gathering of hundreds of communicators, marketers, and social media professionals from agency, B2B, B2C, non-profit, small business, students and government organisations focused on achieving collective intelligent to equip and capacitate them with high-level digital media strategies, tactics and how-to so they can do their job better, train their teammates.
Globally, over two billion people are now on social media and the average user spends nearly two hours a day on the platforms. Studies have shown that three out of four consumers say social media impacts their buying decisions. For sure, these trends will continue as internet penetration increases and more and newer social patterns emerge.
Last year, the Lagos State Chapter; the flagship branch of the Nigerian Institute of Public Relations (NIPR); the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice, convened the inaugural Lagos Digital PR Summit to sharpen the skill-set and build capacity of specialize group of communicators to explore the burgeoning new media space to build and maintain relationships.
Mr. Leo Stan-Ekeh, Chairman and Chief Executive Officer, Zinox Technologies Ltd, was joined by Mr. Olufemi Odubiyi, Commissioner for Science and Technology, Lagos State, amongst other dignitaries to open the conference.