P&G Partners WEConnect to Empower Women Entrepreneurs
Procter & Gamble, a leading FMCG Company in Nigeria has announced the 2nd edition of its Women Entrepreneurs Development Program in partnership with WEConnect International, a global network that connects women-owned businesses to qualified buyers around the world.
In pursuance of P&G’s gender equality diversity, the Women Entrepreneurs Development Program (WEDP) aims to provide training on various technical aspects for growing business ventures, including skills and technical support required for females to succeed in the business environment. The program which is open to all women business owners in the WEConnect International Network, women-owned businesses and certified Women Business Entrepreneurs will take place in April this year across 4 weeks.
In her remarks, Ihinosen Ebinum, Head of Purchases for P&G Nigeria said, “the program is aimed at achieving equal representation of men and women in an inclusive environment, where they can deliver their full capabilities. Nigeria is a country of huge potential, yet women are being systematically excluded and disadvantaged. Through this program, we aim to economically empower women with the right tools and knowledge needed to grow their businesses and offer opportunities for them to provide solutions to multinationals across the country”.
Speaking at the event, Shade Ladipo, Country Director of WEConnect stated “we are happy to partner with P&G to help women achieve their full potentials and to have a competitive edge in their businesses. We commend P&G’s effort in ensuring that women are no longer disempowered, but included and supported”
During the 1st edition of the WEDP, P&G successfully trained over 50 Nigerian women business entrepreneurs in collaboration with Accenture, Access Bank and British American Tobacco (BAT), on entrepreneurship fundamentals, human resource development, assessing finances and corporate branding using digital media tools.