Bunmi Adeniba Now World Federation Of Advertisers’ Regional VP For Africa


The World Federation of Advertisers (WFA) has appointed the Acting President of the Advertisers’ Association of Nigeria (ADVAN), Bunmi Adeniba, as the Regional Vice-President for Africa of the organisation.

Adeniba who is also the Marketing Director & Division Lead – Homecare Ghana & Nigeria, Unilever Nigeria Plc, will work with other members of WFA appointed to see to the actualisation of its objectives.

It is noteworthy that WFA is the only global organisation representing the common interests of marketers. Through its membership of 60 national advertiser associations and over 100 of the world’s top advertisers, it represent around 90% of global marketing communications spend. WFA champions responsible and effective marketing communications worldwide.

Asides Adeniba’s appointment, other new appointments announced include: Susan O’Brian, CMO at Just Eat; Eric Benoist, Global Marketing & Commercial Director at Pernod Ricard; Paul Martingell, Senior Vice-President, Asia Region at Sanofi Pharma and Sushant Dash, President, India & Middle East at Tata Global Beverages are joined by John Broome, CEO of the Australian Advertiser Association (AANA) and Vittorio Meloni, Director General of the Italian Advertisers Association (UPA).

In addition, David Porter, Vice-President, Global Media at Unilever, Asia, Africa and Middle East, was appointed WFA Regional Vice-President for Asia-Pacific

Meanwhile, Raja Rajamanner, Chief Marketing and Communications Officer at MasterCard, and Phil Myers, Senior Vice-President, Global Public Policy and Government Affairs at PepsiCo, continue to serve as WFA President and Deputy President respectively.

The WFA Executive Committee brings together senior marketers and public affairs executives to reflect the dual mission of the WFA: to help marketers be more effective and efficient in terms of their marketing spend while helping brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.

The 42-strong Executive also reflects the dual nature of the WFA membership. It includes representatives from multi-national brand owners as well as heads of some of the world’s biggest national advertiser associations.

The appointments have been welcomed by Stephan Loerke, WFA CEO: “As an industry and as a society we are facing a huge challenge from the global spread of Coronavirus but despite these additional pressures facing our industry I am both grateful and delighted that so many senior business leaders are willing to offer their expertise and extensive experience to help guide the WFA agenda.”

The Executive Committee meets quarterly to determine the WFA’s priorities and guide the organisation’s strategy. The full list of Executive Committee members can be seen here.

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