President of the Advertisers Association of Nigeria, ADVAN, Osamede Uwubanwmen has been elected into the Executive Council of the World Federation of Advertisers (WFA) as Regional Vice President for Africa, at the Annual General Meeting of the federation held in Athens, Greece, recently.
As regional Vice President Africa on the WFA council, Uwubanmwen will champion sustainable marketing in Africa through the set up of National Marketing Associations across the region as well as support the drive for responsible marketing among brands in Africa
He alongside CMOs from Dole and Nestle have been elected to bolster the leadership team as new regional Vice Presidents. Rupen Desai, Global CMO, Dole Sunshine Company, becomes regional VP for Asia, Aude Gandon, SVP, Global Chief Marketing and Digital Officer, Nestlé, is named regional VP for Europe while Mastercard’s Rajamannar continues as President having been re-elected for another two-year term in 2021, while Unilever’s Chief Digital and Marketing Officer, Conny Braams, remains Deputy President having taken up the post in December 2021.
“At the heart of the WFA is our peer-to-peer network of excellence and it’s a tribute to the power of our network that so many of the world’s leading marketers are willing to give up their time to help us deliver more for the industry, consumers and society,” said Stephan Loerke, CEO of the WFA.
Uwubanmwen is a commercial thought leader, with marketing and media communication experience, a seasoned sales and financial services professional, with over 20 years (12 years in a senior role) track record of successes, in providing cutting-edge, result-oriented solutions in brand marketing and media communication, FMCG sales, financial management and banking operations.
He is an Alumnus of the Harvard Business School, as well as the Paris Graduate School of Management where he earned an MBA in International Business. He is a member of several international and local professional bodies including Strategic and Competitive Intelligence Professional Organization U.S.A (SCIP), Advertising Practitioner Council of Nigeria (APCON) and the Institute of Direct and Digital Marketing UK IDM
The Advertisers Association of Nigeria, which is the only body for client-side marketers in Nigeria (Multinationals and top local organisations that engage in high level marketing activities) through its various representations on the World Federation of Advertisers, remains a leading voice for the African Marketing Community in the Global marketing space.
WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications. WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.