The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its maiden Conference, Exhibition, and Awards. The association announced that the event was set to reposition the industry and would also replace its annual Poster Awards, an erstwhile event through which the Association celebrated agencies for their creative endeavours.
The theme of the 2022 OAAN Conference, Exhibition, and Awards is “OOH At The Edge” while the sub-theme for the conference is “OOH Media Amidst Security, Political and Economic Uncertainties.”
The Association’s Publicity Secretary, Tunde Oyekan in a press statement said the event is a three-in-one event and is scheduled to hold on November 23, 2022, in Ikeja, Lagos.
The event is conceived to be more encompassing as it will also reward other stakeholders within the entire out-of-home advertising ecosystem.
The statement reads, “The OAAN Conference also includes an award designed to encourage and stimulate creativity, innovation, and overall high quality in planning, production, and execution in Nigeria’s out-of-home advertising industry”.
In addition, the three-in-one event will comprise the morning session, which is the OAAN conference with exhibition stands open to visitors and delegates while the afternoon session will be the launch of a pioneering advertising industry book by the Association with the title Out of Home Advertising Practice in Nigeria. Thereafter, the Awards Night would take place, as the climax of the day.
The OAAN’s vision, the statement said, was to make the event the most credible Out-of-Home engagement in Nigeria.
“We cannot do less, being the only recognised sectoral group for professional and registered practitioners in advertising practicing Outdoor advertising in Nigeria, and duly recognised by the Advertising Regulatory Council of Nigeria.”
The advertising sectoral groups such as the Advertising Regulatory Council of Nigeria, the Association of Advertising Agencies of Nigeria, the Experiential Marketers Association of Nigeria, and the Media Independent Practitioners Association of Nigeria have been given opportunities for full representation on the judging panel and Awards Decision Council.
In order to encourage participation by interested operators in the relevant sectors, the OAAN has now formally declared open Entries for the awards. Entries will be received effective October 1, 2022, and will close on October 30, 2022.