Just In: ARCON Sues Meta’s Facebook, Instagram, Others As It Seeks N30b In Sanction, Penalties
Information reaching Brand Communicator has it that the Advertising Regulatory Council of Nigeria (ARCON) has instituted a suit against Meta Platforms Incorporated (owners of Facebook, Instagram, and WhatsApp platforms) and its agent AT3 Resources Limited at the Federal High Court, Abuja Judicial Division.
ARCON is seeking a declaration among others that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring same is vetted and approved before exposure is illegal, unlawful, and a violation of the extant advertising Law in Nigeria.
ARCON stated that Meta Platforms Incorporated’s continued exposure of unvetted adverts has also led to the loss of revenue to the Federal Government.
ARCON is seeking N30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
ARCON reiterate that it would not permit unethical and irresponsible advertising in Nigeria’s advertising space.
ARCON further stated that it’s not regulating the online media space but rather advertisement advertising and marketing communications on the online platforms in line with its establishment Act.
This is really shocking right now
Yes, this is a welcome development.
As a matter of fact, the Consumer Protection Agency of Nigeria should also wake up to its responsibilities. It is high time they all woke for active service to Nigeria and Nigerians.
This is a good news to me in that, I have just posted similar comment on the FaceBook Page of NCC regarding the inefficient and dubious services of MTN? We would no longer tolerate Government and its agencies as they watch on while businesses cheat Nigerians on services for which they have paid for and other infringements against the nation and its people.
This does not happen in that same saner climes some Nigerians (who happen to be at the forefront of why Nigeria is what she is) compare Nigeria with.
It is my fervent prayer that MTN and the rest should be perused too by ARCON. I am almost certain they will be needing to sue MTN for N30T at the end of the day.
All businesses need to sit up and deliver services to us as long as we have paid for them and have been heavily taxed too.
Kudos to ARCON. More actions with utmost sincerity for the benefit of consumers and Nigeria is expected.