Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris Ogbechie will be the Keynote Speaker at the 2022 Brandcomfest scheduled for 10 am, Thursday, 24th November at the D’Podium Event Centre, Ikeja, Lagos.
Ogbechie is also a visiting professor at Strathmore Business School, Nairobi, Kenya, and Brunel Business School, UK.
He is billed to speak on Sustainability and Brand Building in the face of Disruption, which is also the main theme of this year’s event.
Professor Ogbechie has a first-class honours degree in Mechanical Engineering from Manchester University, an MBA from Manchester Business School, and a Ph.D. in Business Administration from Brunel Business School in the UK.
The Manchester University graduate has exercised his dexterity on various platforms such as consulting for various Nigerian, Ghanaian, and Kenyan firms.
In academics, Ogbechie boasts of publications in reputable national and international journals, conference papers, and books. On January 1, 2021, he became the fourth dean of Lagos Business School where he has responsibility for setting the strategic direction for the School, as well as overseeing all academic and administrative matters.
He has vast experience in marketing, strategy, and corporate governance derived from his work as Head of Marketing/Sales at Nestle Nigeria. While at Nestle, he held international positions in Malaysia, Singapore, and Switzerland.
Professor Ogbechie teaches strategy, sustainability and corporate governance at the Lagos Business School and Strathmore Business in Nairobi, Kenya; he is also the founding Director of the School’s Sustainability Centre. His research interests are in strategy in turbulent environments, strategic leadership, board effectiveness, and corporate sustainability.
Professor Ogbechie has been involved with several start-ups. He was Chairman, Board of Directors of defunct Diamond Bank Plc, and is on the board of several private and public companies including; Red Star Express Plc (FedEx), and National Salt Company of Nigeria Plc. (NASCON), Health Partners and Palton Morgan Holdings.
He has several publications in financial services marketing, strategic planning, corporate social responsibility, and corporate governance.
This epoch-making conference will also play host to seasoned marketing communication buffs with strategic sessions for a cross-pollination of ideas toward the advancement of the ecosystem. Some of the sub-themes of the panel discussion include: Beyond Funding: Building strong Fintech Brands; Insurance Marketing: Breaking the Barriers of Acceptance and Growth; From APCON to ARCON: Implications for Brands, IMC, and the Media; Politics, IMC and the 2023 Elections: Promoting Responsible Engagement.
Brandcomfest is designed to be the largest gathering of stakeholders in the brand and marketing communications landscape. The annual event caters to the most contemporary and topical issues in the industry, as the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain, as well as other related business areas.
The convener of Brandcomfest and publisher of Brand Communicator, Joshua Ajayi, in a statement, said that the largest gathering of stakeholders in the brand and marketing communications landscape caters to the most contemporary and topical issues in the industry. “The essence of organizing Brandcomfest is to serve as our own way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago. Also, the event will serve as a rallying point for players in the sprawling Marketing Communication sphere to chart a new course for the industry”.
Brand Communicator is Nigeria’s most consistent brand and marketing communications magazine. It is also the organizer of the Women in Marketing and Communications Conference/Awards (WIMCA), the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa.