Meta Launches #FlexNaija Campaign For Content Creators In Nigeria

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Meta has hosted its first-of-its-kind mixed reality event showcasing creativity and imagination as keys to the metaverse for its #FlexNaija campaign. 

The company unveiled a 360-degree campaign focused on the metaverse and entry points for creators in Nigeria, and across the region, including Meta Spark Augmented Reality (AR) Digital Collectibles (NFTs), and Avatars.

The #FlexNaija which was first rolled out over the summer includes an incubation program that brought together leading content creators across comedy, tech, lifestyle, fashion, and art, including the likes of Mark Angel Comedy, Josh2funny, Ayomidate, Miss Techy Tolu Bally and Santi. 

The aim was to showcase the power of collaboration in the metaverse, and how communities can push the boundaries of creativity and social connection physically and online.

The #FlexNaija campaign collaborated with an exclusive event in Lagos, Nigeria, bringing together over 300 creators and influencers, in the first-of-its-kind mixed reality event, which saw guests step into a multi-sensory experience, and utilise technologies aimed at inspiring a new wave of creation, including NFT gallery featuring artwork from local Nigerian artists Mayowa Alabi, Anthony Azekwoh, Odion Tobi, moyicii, Hadeeart and TSE Studio, inspiring creators to share their creations as digital collectibles on Instagram, An Avatar creation station teaching guests to create and display digital versions of their most authentic selves, Meta Spark AR space allowing users to explore and create AR filters and displays, Quest 2 experience where guests experienced the latest virtual reality headset.

Guests were also treated to immersive performances, using augmented technologies from some of Nigeria’s hottest stars including Teni, Santi, and Ayra Starr.

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