Pepsi Partners LASEPA On ‘Trash For Cash’ Initiative


One of Nigeria’s top Cola brands Pepsi from the stable of Seven-Up Bottling Company has partnered with the Lagos State Environmental Protection Agency (LASEPA) to drive the Trash for Cash Initiative.

The partnership is to further deepen both partners’ commitment to continue to inspire Nigerians to rethink how plastic waste should be disposed of. The Trash for Cash Program has been designed to help encourage the conversion of recyclable materials to make them reusable for everyday purposes while also leveraging this to sanitize the environment, reduce global warming, and boost employment and wealth creation.

In his address to the stakeholders present at the event, the Managing Director of SBC, Ziad Maalouf, highlighted that Seven-Up Bottling Company will remain committed to ensuring the best for Nigeria and a key part of this commitment is to see that we can see Nigerians live in a safer and cleaner environment.

As a leading beverage business in the country, we would not only continue to inspire Nigerians but would partner with stakeholders towards achieving our goal.
“As a leading provider of Nigeria’s foremost beverage, there cannot be a more urgent time to have such an initiative that educates Lagosians on proper disposal methods. Beyond creating wealth, proper disposal of these materials helps in the prevention of an unhealthy environment and it is good that they can be recycled into chairs, tables, footwear, and other plastic reusables. Once again, I am happy that the Lagos state government set this initiative in motion. I truly believe it will fulfill its course.” he said.

Further inspiring stakeholders, the General Manager of Marketing, SBC, Segun Ogunleye shared the power of brands and their pivotal role in steering environmental change.
“At SBC, we believe in the transformative power of corporate social responsibility, and we stand committed to making a positive impact on the communities we serve. Together, we have the opportunity to turn waste into wealth to create a sustainable future and preserve the beauty of our environment which is what we have come here to show the people of Surulere.” he said

Dr. Dolapo Fasawe, the General Manager of LASEPA while addressing stakeholders said some huge milestones have been recorded with this initiative across the state. Part of the objective is to impact the lives of Lagosians by making them more environmentally aware and cautious while also empowering them.

“A major reason for this initiative is to aid the sanitization of Lagos and create employment for many. With Trash for Cash, single-use plastics will seize to end up in the dumpsite. This is because we educate the public on the dangers associated with the wrong disposal of these plastics. We encourage them to pick these plastics and sell them to us. We understand that recycling is a great way to move our economy forward by creating jobs, increasing businesses and investment opportunities, and social impact. Trash for Cash also helps protect the environment by keeping people aware of the harm these materials can cause if not properly disposed”

Both SBC and LASEPA have committed to seeing the vision come alive for Lagosians across every facet of the state.

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