Brand Communicator, Nigeria’s most consistent brand and marketing communications magazine is set to anchor an epoch-making celebration of a living legend in Nigeria’s Marketing communications industry, Dr. Biodun Shobanjo who turns 80 later this year.
The event is billed as the ‘main dish’ of this year’s Brandcomfest scheduled to hold at the Alliance Francaise, Ikoyi, Lagos on October 25, 2024, at 10 am.
The event which is themed ‘Tech Driven Marketing Communications: Bridging Minds and Machines’ will have Dr Bayo Adekanmbi as the Keynote speaker. In a fireside chat, Dr Shobanjo will share his wealth of experiences and answer questions from attendees before a session of eulogies and pictures. It is an event no industry player would want to miss although seats are limited.
In a seasoned career that spans over 50 years, Dr. Shobanjo has managed with top-notch creativity, his organization, Troyka Holdings, seen by most analysts as the largest and most innovative integrated marketing communications group in sub-Saharan Africa with subsidiaries in creative advertising, public relations, experiential marketing, outdoor advertising among others.
It could be recalled that in 2015, Shobanjo’s ultimate dream of turning Troyka into a global player was fulfilled, when he went into an equity partnership with Publicis Groupe, the world’s 3rd largest marketing communications group, to scale up Insight Redefini, the communications arm of Troyka Holdings, that has two advertising agencies – Insight Publicis and Leo Burnett; two media buying companies – All Seasons Zenith and Starcom Media Perspectives; and Quadrant MSL, a reputation management outfit.
At Brandcom Awards in 2019, Shobanjo was honoured with the Hall of Fame awards for his immense contributions to the integrated marketing communications industry, the business community, and the country. He has also contributed remarkably to human capacity development, as a mentor to many successful marketing communications practitioners and business owners in the country and beyond.