Multi award-winning digital marketing Amazon, Omoefe Ohworakpo, has been elevated to the position of Brand Operations Media Manager at Flour Mills of Nigeria (FMN).
In her new position, she will be responsible for leading the digital marketing efforts in addition all traditional media focusing on putting the consumers at the centre for FMN.
Before now, she was Corporate Digital Brand Manager at the company.
Omoefe is a certified digital marketing professional, with credentials from Google, Facebook, and Harvard Business School Online. She has implemented digital campaigns across various channels, such as pay-per-click, display, SEO, content, social media, and mobile, to increase brand awareness and engagement, drive lead generation, and grow usage of the products and services.
She has also set up and managed direct-to-consumer e-commerce channels for the African markets, and developed and executed influencer marketing and content marketing strategies with passion sion about digital innovation and learning new skills that can help her deliver value to my clients and stakeholders.
Omoefe has been a vital member of the organization demonstrating exceptional skills in brand strategy, digital marketing and project management. Her innovative approach and commitment to excellence has significantly contributed to the organization success in launching new products, engaging online consumers and enhancing digital brand visibility.
Her career journey started as an Administrative Assistant at Agricultural Inputs Supply Agency, she then ported to De’Classical Ventures as Customer Service and Sales Representatives. At Afro Technologies, Omoefe served as Social Media Strategist.
Other places she has worked include Afrocab as Digital Marketing Intern; Accelerate TV as Digital Marketing Assistant; Ankle Limited as Social Media Associate; Dage Digital as Social Media Strategist; Godrej Nigeria as Digital Marketing Manager, Nigeria; and she then returned to Dage Digital as Senior Digital Manager.
Omoefe holds Masters in Digital Marketing, and Business Transformation from Rome Business School Nigeria.