Brand Communicator’s 100th Edition: Industry Stakeholders Speak On The Landmark Achievement (1)
With its last publication, Brand Communicator flagged off 2025 celebrating an achievement that transcends ordinary publishing success – the magazine’s 100th edition.
In 17 years, the magazine has evolved into a comprehensive industry authority that shapes conversations, influences decisions, and documents the evolution of marketing communications in Nigeria.
True to its vision, Brand Communicator has maintained its commitment to linking the future by keeping the industry abreast of emerging trends, through quality, bespoke coverage, and reportage. The publication has become a vital educational resource, providing students and young professionals with insights into industry practices, trends, and opportunities. This role has helped shape a new generation of marketing communications professionals who are better prepared for industry challenges.
Through consistent coverage of industry developments, thought leadership articles, and case studies, Brand Communicator has created an invaluable knowledge repository that serves both young and experienced industry practitioners.
To find out up-to-date views of industry stakeholders about the performance of the publication, the Editorial team spoke to leaders in diverse sectors. Our findings were quite interesting. Please read on.
You command respect within the right cycle in the industry– Lanre Adisa, AAAN President / CEO, Noah’s Ark Communications
First of all, let me say congratulations not just to the team, but starting with Joshua for being dogged and passionate about this magazine.
We go way back to his university days. I used to be a columnist of some sort for a while. I like to see things thriving, I like to see ideas blossoming into reality and growing with time. I think you’ve done well as regards earning the respect and acceptance of the industry, it doesn’t come easy.
You’ve stayed consistent, like you are visible, you are available and you command respect within the right cycle in the industry which is fine.
But there’s always room for improvement. I believe you’ll need to do even more as regards thought leadership, not just in your space, but thought leadership that can earn you even more respect in our industry.
There’s always this thing about not wanting to rock feathers and that happens a lot in your industry but I think sometimes we have to stand up for something. Take on professional issues and see them to a logical conclusion that will be very important, you will earn more respect from that, if it’s seen to be very dispassionate.
Through Industry Insights And Compelling Storytelling, You Have Become A Trusted Resource For Professionals And Businesses Alike – STEVE Babaeko, Group CEO, X3M Ideas
Brand Communicator has consistently been at the forefront of reporting on brands, advertising, and the ever-evolving marketing communications landscape. Through in-depth analysis, industry insights, and compelling storytelling, the publication has become a trusted resource for professionals and businesses alike.
Reaching the 100th edition is no small feat—it is a testament to unwavering dedication, journalistic excellence, and a passion for shaping industry conversations. Joshua Ajayi and his incredible team deserve immense recognition for their resilience, commitment, and ability to adapt to the dynamic world of marketing communications.
As you celebrate this remarkable milestone, I extend my heartfelt congratulations and best wishes for even greater success in the years ahead. Here’s to many more editions of impactful storytelling and industry leadership!
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You Have Provided A Bold And Unconventional Platform For Brands To Share Their Stories And Successes,-Tolu Medebem President, EXMAN & COO/Lead Consultant – Aster Integrated Marketing Limited
Congratulations team and very well done. Reaching the 100th issue milestone is a testament to Brand Communicator’s dedication hard work, commitment, and definitely the need to showcase the best of Nigeria’s marketing and branding landscape.
I believe and can confidently say that over the past 17 years, the publication has played a very significant role in shaping the industry’s narrative. It has provided a very clear, bold, and unconventional platform for brands to share their stories, innovations, and successes, thereby promoting best practices and inspiring excellence.
Through this period, Brand Communicator has also been instrumental in highlighting industry trends, challenges, and opportunities, facilitating meaningful discussions and debates among stakeholders.
I dare say that by doing this, Brand Communicator has contributed significantly to the growth and development of the marketing and branding industry in Nigeria.
Moreover, the publication has recognized and celebrated outstanding achievements in the industry and most importantly women achievers within the marketing communications industry showcasing and highlighting excellence as well as giving them a platform.
Once more, congratulations to the team, and cheers to the next 100 editions and even bigger wins within the marketing communications industry ‘glocally’!
You are one of the most innovative platforms that currently exist in the IMC industry in Nigeria-Victor Afolabi, MD/CEO GDM Group
Without being patronizing, I think Brand Communicator has been an integral part of our journey and I can describe it without mincing words as one of the most innovative platforms that currently exist in the IMC industry in Nigeria.
People think it’s just the marketing communications industry but I think the credibility is beyond that. We know that the ability to have credibility as a journalist is very difficult because you need to manage the need for profit, the need to stay neutral, and maintain an independent opinion and views, Brand Communicator has done that significantly well.
It has been a trail-blazing magazine/platform and I’m excited it has hit its hundredth edition. I do hope there is an opportunity for us to partner because we are launching a few things. Our e-commerce platform, Flex Deal which we think will also be revolutionary under the GDM group.
Because, if you want to get into the marketplace, and get people to hear you and see you, it’s through Brand Communicator.
You have raised the standard and the bar., Take for example Your recognition of 35 under-35 marketing pro, I know everyone wants to do something like that, It is revolutionary. it’s the way it builds an ecosystem. Today we see people trying to showcase their work because they want to be recognized.
Also focusing on celebrating the women in the industry is phenomenal with the WIMCA project, everyone wants to be recognized for their good work. That is the way to show that you’re not just doing reporting but raising the standards of practice.