The Bolaji Junaid Mentorship Programme (BJuMP) hosted its third edition with a remarkable Mentors Meet Mentees Mixer on the 5th of February 2025 at the Marriott Hotel, Ikeja, Lagos. One of the most notable moments of the evening was the presentation of the newly established BB Apprenticeship Award, named in honor of Dr. Biodun Shobanjo, a true pioneer in mentorship and leadership.
Dr. Shobanjo, an industry veteran, delivered a profound fireside chat during the event, offering valuable insights into the mentor-mentee relationship. His reflections emphasized the importance of guidance and experience in shaping the careers of young professionals. He highlighted the evolving nature of the industry, stating, “The future of the industry (marketing and advertising) will constantly be in the hands of young people.”
The BB Apprenticeship Award was presented to Dr. Biodun Shobanjo and Jimi Awosika, making them the first recipients of this prestigious recognition. This award is designed to honor outstanding mentor-mentee relationships in corporate Africa, celebrating leaders who have significantly influenced the professional growth of emerging talents. Speaking on the evolution of the industry, Dr. Shobanjo remarked, “Forty-three years ago, advertising and marketing was the non-preferred sector of the Nigerian economy. That same business generated a revenue of 605 billion naira last year.”
Bolaji Junaid, the founder of BJuMP, expressed deep admiration for Dr. Shobanjo’s impact on mentorship and leadership. “Dr. Biodun Shobanjo built an industry on his own, but more importantly, he has built men,” Junaid stated, acknowledging his role in shaping generations of professionals.
The evening also saw the unveiling of Tripreneur, a surprise book revealed by Bolaji Junaid, chronicling his extraordinary journey through entrepreneurship, sociopreneurship, and intrapreneurship. The book captures key lessons learned along the way, offering inspiration to young professionals looking to build resilient careers.
Adding to the tributes, Dr. Olalekan Fadolapo, Director General, ARCON ably represented by Mrs. Winifred Akpa, Head of Corporate Communications, ARCON, commended Dr. Shobanjo’s contributions to the industry, stating, “Dr. Biodun Shobanjo has left a huge mark on the industry and will forever be remembered.”
Reflecting on the dynamics of mentorship, Dr. Shobanjo shared, “The circumstances that determine a mentee leaving his mentor will determine whether a relationship will still persist.” His words underscored the depth of mentor-mentee relationships and the lasting influence of great mentors.
Dr. Shobanjo’s participation at the BJuMP event reinforced the ongoing importance of mentorship in shaping young professionals, ensuring that future leaders are well-equipped to thrive in the business world.
For more information on the Bolaji Junaid Mentorship Programme (BJuMP) and upcoming events, follow @bjump_ers on social media.
