Golden Penny, one of the largest food brands in Nigeria has launched a new cereal into the breakfast food category. The brand’s latest “Wonder in a Bowl” campaign is an invitation into a new world of wonder for everyone at the breakfast table, kids and parents alike.
Packed with 7 vitamins, iron, zinc and calcium, Yumbowl’s most distinctive feature is its reactive feature! Magical even. With just hot water added to a 45g sachet or 4 to 5 spoons from the 400g pack it changes color to reveal the flavor of the selected pack. This reactive quality promises to leave kids wide-eyed and full of excitement every time.
The Golden Penny brand has at its core a commitment to feeding the nation everyday, from colorful breakfasts to indulgent and satisfying dinners. Delivering on this promise requires an in-depth understanding of the unique consumer needs within the Nigerian demography.
Speaking on the launch Oluwatooni F. Odewole, Head of Innovation, FMN, said it is upon such intimate understanding that the launch of a product like Yumbowl is predicated.
In her words, “While parents want to ensure that their kids are well fed and given a rich supply of nutrients with every meal, kids, sometimes, just want to have an exciting experience. Historically, this often means that kids will turn down healthy meals for junk/sweet treats, throw tantrums at the dining table, or abandon their meals halfway.
“So, we decided to create something that gives both parties what they want – fortified with essential vitamins to satisfy the desires of our mums, introducing an element of wonder to get kids excited – a win-win for all!”