Ogilvy Africa Partners Brands On A Mission To Transform Social Impact Initiatives Across Sub-Saharan Africa
Ogilvy Africa Network has signed an agreement with Social Impact Consultancy, Brands on a Mission to transform how brands design and deliver social impact initiatives across sub-Saharan Africa.
This strategic alliance brings together the Ogilvy Africa Network’s deep consumer insights and brand-building expertise across countries, with Brands on a Mission‘s specialised knowledge in social impact and behaviour change.
According to both parties, this collaboration formalises a relationship that has already seen successful engagements on several assignments across sub-Saharan Africa.
Both organisations have revealed that through an open architecture model, they will leverage their complementary expertise to develop comprehensive frameworks, tools, and offerings that enable brands to create meaningful social change while achieving business objectives.
This joint effort will create an industry benchmark for measuring and evaluating brand social impact, providing much-needed standards and metrics for organisations looking to quantify their contributions to society.
Commenting on the partnership, Vikas Mehta, regional CEO – sub-Saharan Africa, Ogilvy Africa Network, said, “Together, we wish to see a world where brands make an impact on their societies and win in the market, with measurable success to demonstrate on both counts. We’re building a model to help brands authentically embed social impact into the core of a business, not at its fringes. I’m delighted to have Dr. Myriam and her brilliant team join forces with our talented experts at Ogilvy.”
Focusing particularly on under-served countries of sub-Saharan Africa, this approach will address critical challenges in health, education, environmental sustainability, and economic empowerment.
On her part, Dr Myriam Sidibe, Chief Mission Officer and Founder of Brands on a Mission, said, “Brands have tremendous potential to influence behaviour change at scale. This collaboration with the Ogilvy Africa Network allows us to harness the power of creative communication and deep local insights to design interventions that truly resonate with communities across sub-Saharan Africa. The brands that will thrive tomorrow are those that understand their role in creating shared value today.”
The collaboration also enables the Ogilvy Africa Network to leverage Brands on a Mission’s expertise in managing the dynamics of public-private collaboration and aligning differing stakeholder priorities, an increasingly critical need for brands operating at the intersection of business and impact.
In addition to its convening capabilities, Brands on a Mission will provide technical leadership in behaviour change, social norms marketing, and evidence-based programme design.
The joint approach will deliver resources for brands, including specialised toolkits, impact measurement frameworks, behaviour change campaign blueprints, and implementation playbooks. These resources will enable brands to develop, execute, and measure social impact initiatives effectively.
With this collaboration, the two teams have kicked off their first joint initiative to develop a proprietary measurement platform for the ROI of brand-led impact initiatives.