The third edition of the Location Marketing Awards (LOMA) Conference will hold on September 25, 2025, at Marcelina’s Place, Ikeja GRA, Lagos, with the theme “Smarter OOH for Business Growth.”
The annual event, organized by OOH Academy, will gather brand leaders, agencies, SMEs, and media practitioners to explore how out-of-home (OOH) advertising can drive measurable business impact.
This conference comes at a time that Nigeria’s OOH market is projected to grow from US$154.7 million in 2025 to US$309.65 million by 2030, at a CAGR of 14.89%. Lagos alone accounts for more than ₦50 billion annually in outdoor advertising value, highlighting OOH’s critical role in brand growth.
Convener Kingsley Onwukaeme said the conference will challenge the industry to embrace accountability and innovation that will foster such growth. “
In a landscape awash with messages, OOH must prove it does more than just get seen—it must move markets. At LOMA 2025, we are committed to helping brands and SMEs translate visibility into measurable outcomes: greater recall, increased traffic, and real revenue growth,” he noted.
This year’s line-up features industry thought leaders and creators including Odebunmi Oluwaseye, Enakeno Umuteme, Mc Ajebo, Michael Sani (Mc Lively), Chidinma Nwankwo, Adeola Amosun, Bidwell Okere, Schola Andem, Cee Classic, Wale Adegoke, Rex Okiche, and Juliet Nnaji. Sessions will cover ROI tracking, brand lift, automation, AI in media buying, and the intersection of OOH with the creator economy.
Headline sponsors Absen, Moving Walls, and Polygon will power the event. Registration is free and available at LOMA Conference 3.0 – OOH Academy.
Seats are limited, with the conference also livestreamed on YouTube for participants outside Lagos.