Golden Penny has rewarded the first round of winners in its ongoing ₦4 Billion National Consumer Promo (NCP) tagged “4 Billion Ways to Smile and Thrive.”
The exciting campaign, launched to celebrate the brand’s 65 years of feeding and enriching the lives of millions of Nigerian families, is already spreading joy nationwide with exciting prizes.
In the first raffle draw, several lucky winners emerged. A consumer from Ekiti State won a brand-new car, another from Lagos State went home with a complete kitchen makeover, while a participant from Abuja received an air conditioner. Others across the country also smiled home with gas cookers.
The event was hosted by popular media personalities Kiekie and Chuey Chu, who kept the atmosphere lively and engaging as the winners were announced.
The hosts emphasized that this is only the beginning, as more prizes including a brand-new car to be won every week will be up for grabs throughout the 10-week duration of the promo.
The 10-week consumer reward campaign, which kicked off on September 22, 2025, is designed to appreciate loyal consumers who have made Golden Penny a trusted household name.
As the campaign progresses, consumers across Nigeria are encouraged to participate for their chance to win in the coming weeks. With nine more raffle draws ahead and a wealth of prizes still to be claimed, Golden Penny is set to keep spreading smiles and rewarding loyalty.
How to participate:
● Buy Golden Penny products in the special promo pack (3 packs of pasta, 3 packs of Semovita, and 10 packs of noodles).
● Scan the unique QR code on the pack.
● Present the 16 empty Golden Penny wrappers (10 noodles, 3 pasta and 3 Semovita) at any designated redemption centre to qualify for the weekly draw.
● Every valid entry qualifies for the weekly raffle draw, where winners are randomly selected and announced live.
● Multiple entries are allowed with unique codes, but winners can only win once per week.
In addition, every promo pack includes a unique code that allows the participants to win an instant airtime of up to N5000.
The weekly raffle draws will take place every Tuesday at 12 p.m. throughout the campaign, streamed live on Golden Penny’s social platforms to ensure transparency and excitement.
The Golden Penny 65th Anniversary Buy& Win Promo is open to consumers nationwide.