The Association of Corporate Affairs Managers of Banks (ACAMB) is set to host a public enlightenment and knowledge sharing webinar series on the 17th of September, 2020.
Theme, “Strategic Marketing and Communications in a Recession: Lessons from Previous Downturns,” the webinar series will have the erudite Dr. Tayo Otubanjo of the Lagos Business School as the main speaker while Isaac Okoroafor, Director of Corporate Communications, Central Bank of Nigeria and Folake Ani-Mumuney, General Manager and Group Head, Marketing & Corporate Communications, First Bank will both be on the panel of discussion.
The webinar will be hosted by the Charles Aigbe, Divisional Head, Brand & Communications, Fidelity Bank PLC., who is also the President of the Association.
The Association of Corporate Affairs Managers of Banks (ACAMB) was established in 1996. It is the umbrella body for reputation managers and public relation professionals in the Nigerian banking sector. ACAMB was founded as a response to the then negative perception of the banking industry. The conviction of the founding fathers of the association was that the challenge of favorably positioning the social and economic contributions of the banking sector to the national economy could only be achieved through collective collaboration of all banks.
In December 2013, as part of its resolve to reposition and strengthen the capacity to deliver on stated values to stakeholders, ACAMB adopted its current name; Association of Marketing Communications Professionals in Financial Institutions. The new name better reflects the refreshed scope of its engagement.
With a vision to create a friendly atmosphere for banking operations to thrive for the mutual benefit of all stakeholders and a mission to restore professional banking ethics and public confidence through information management and public enlightenment, ACAMB’s objectives include the overarching mandate to evolve and implement strategies that would enhance the reputation of the Nigerian financial services industry and the players within it. The Association aims to improve the working relationship amongst banks, the government and the public as well as build trust and confidence amongst all parties thus promoting a conducive atmosphere for businesses to thrive, among others.
In the recent past, the association had through different initiatives created a platform for the dissemination of information on banks’ services, the establishment of feedback channels for customers as well as the evolution of other forward-looking strategies to smoothen relationship between financial institutions and the general public.
In addition, the Association also projects the image of the banking industry locally and internationally; advocates for the return of standard banking code of ethics such as honesty, transparency, trust, reliability and security; enhances member’s career performance and provides a viable forum where operators can discuss matters of common interest and proffer solutions.