Ijedi Iyoha, Adenike Adebola, Yetunde Adegbite, Other Headline 4th Boardroom Webinar Series, Feb 18
Advertising Amazon and Director, Regulations, Monitoring and Enforcement for the Advertising Practitioners Council of Nigeria, APCON, Mrs. Ijedi Iyoha will be joining other marketing communications professionals to dissect issues as it affects the OOH subsector of the IMC industry in the fourth edition of OOH Academy’s Boardroom Webinar Series tagged the ‘Valentine edition.’
The former acting Registrar of APCON will be joined by Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and Yetunde Adegbite, Cluster Managing Director-Posterscope, Vizeum, Iprospect (Mediafuse Dentsu International). Chairman, Projects and Monitoring Committee for the Outdoor Association of Nigeria (OAAN), Felix Ehikhuemen will be moderating the session.
The Boardroom Webinar Series, is billed to hold on the 18th of February 2022 with the theme and topic, “Responsible Marketing in OOH Advertising.”
Speaking on this, the Coordinator of The Boardroom Webinar Series, Kingsley Onwukaeme said that the topic for the Valentine edition is deliberately chosen to push the frontiers in responsible marketing in the OOH space.
He added, “with the Boadroom Webinar Series, we are always looking to grow outdoor advertising in Nigeria beyond the now. This topic is specially chosen to help practitioners understand the nuances of responsibility that comes with advertising in the OOH space.
“That is why we have the former APCON Registrar from regulatory side of the industry, Guinness Nigeria’s Marketing and Innovation Director from the Client divide of the industry as well as Adegbite from the agency side to provide deep insights that will be invaluable to every stakeholder in the Outdoor space,” he said.
The previous sessions of the Series have honoured the presence of Yinka Akintayo (Media Reach OMD); Sheriff Babatunde (Starcoms Media Perspectives), Korede Ladejobi (Vizeum, MediaFuse) with Joel Victor of PHD Media as moderator; Media Manager (Data & Digital), Nigerian Breweries Plc, Francis Obiajulu; Senior Executive, OOH, All Season’s Zenith, Emeka Ahamefule and Media Manager, MediaReach OMD, Chinonso Atuegwu; Head of Sales, Global Outdoor, Hannah Ohiare; Trading Marketing, The La Casera’s Yusuf Bello, Managing Director, Audience and Brands, Ugochukwu Oborgu and Cluster MD, Rapid-Xtra, Redstar, Dentsu X, Chike Oputa.