TikTok has revealed plans for content creators to be able to charge their followers to view their videos.
The paywall is one of many changes that will be introduced in order to attract new users. The paywall will allow creators to set a price on their content such as Instagram where creators can share subscriber-only posts, reels, stories, and other content not available to other followers.
In addition to the paywall, TikTok is also working on the Creator Fund 2.0 which is a newer version of the original fund it launched in 2020. The fund will pay creators that have more than 100,000 followers to incentivise them to stay on the app.
According to Tikok spokesman, “On TikTok, anyone can be a creator and everyone can enjoy entertainment from our inspiring creators, and we aim to continue innovating this experience so people can express themselves, find their community, and be rewarded for their creativity.”
TikTok’s rise to a media giant has been quick with the user base doubling between 2019 and 2021. It went from 291.4 million users to more than 600 million users. By the end of 2021, it reported that it had one billion monthly users.
This growth could be attributed to platforms like TikTok becoming the new search engine.