The Advertisers’ Association of Nigeria (ADVAN) has announced that it will be holding its annual Marketing Master Class on the 19th of April 2023.
The event which is scheduled to take place at the Regent Hotel in GRA, Ikeja, Lagos, promises to be an exclusive learning opportunity for marketing professionals.
The ADVAN Marketing Master Class 2023 is designed to provide real-time insights into the Marketing and Media in a contemporaneous world. According to association, the programme will equip participants with the fundamental knowledge and skills required to succeed in the rapidly changing world of marketing and media.
The event boasts of a speaker line-up that includes consummate professionals, actively engaged in high-value marketing drives. Facilitators for the Master Class include Chris Wulff-Caesar, Marketing Director, Sub-Saharan Africa, FrieslandCampina WAMCO Nigeria Plc.; Stanislaus Martin, a marketing and technology leader, and Marian Ogaziechi, General Manager/Chief Operating Officer, Dentsu Nigeria.
The theme for the day is “The Fundamentals of Marketing and Media.” The programme will cover specific topics such as understanding the digital media ecosystem, media monitoring, and measuring effectiveness offline and online to purchase- ROAS; mind share, behavioral change to switching, fundamentals of marketing – business processes, marketing comms, and what the positioning of a brand manager should be, marketing and finance.
Registration for the ADVAN Marketing Master Class 2023 is free for members.
According to ADVAN, the event is an excellent opportunity for marketing professionals to network and learn from the best in the industry. Attendees will gain invaluable insights and knowledge that will help them succeed in the fast-paced world of marketing and media.
Advertisers Association of Nigeria is the only association in Nigeria that represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high-level marketing).
ADVAN was founded in 1992, to advance the interest of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.
Today ADVAN is a strong voice of over 70 of the biggest organisations in Nigeria representing over 200 brands with an annual marketing spend of well over N200 Billion.
ADVAN is a member and on the Executive Council of the World Federation of Advertisers (WFA), a body of global brands and marketing associations in over 60 countries of the world.