Brand Communicator

VBank, Nigeria’s foremost fully digital bank has unveiled new and better features of its app at an online press briefing on Thursday, March 25, 2021 to kick off the financial year, as well as promote ease of use for its customers. …

Cross-sector media-mobile-tech collaboration is critical to achieve the full potential of 5G for entertainment, says global media and entertainment leader ViacomCBS Networks International (VCNI) invited mobile…

Reckitt Benckiser, the parent company of Air Wick, Clearasil, Dettol, Durex, Enfa, Veet and Strepsils among others has announced a large-scale rebrand and the new brand name, Reckitt. Conran Design Group, Havas’ branding agency led…

MultiChoice Nigeria has just announced that it is offering customers on its DStv and GOtv platforms the opportunity to be among the first to be auditioned for the sixth season of the Big Brother Naija reality show. The popular…

Nigerian Industrialist and Philanthropist, Abdul Samad Rabiu, today announced the launch of the Abdul Samad Rabiu Africa Initiative (ASR AFRICA) as well as a yearly Africa Fund endowment of USD100million starting from 2021 that will…

Nigerian Bottling Company Limited (NBC) has vowed to contest the lawsuit filed against it by Rite Foods Limited, over its Predator Energy Drink trademark infringement allegation. Recall, in the suit No: FHC/L/CS/92/2021, the…

More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content,…

Driven by its commitment to deliver best-in-class service to all its customers, Africa’s largest retail bank, Access Bank Plc, has upgraded its service platforms to allow for resolution of failed transactions within one business day. …

Storytelling is a strategy increasingly being used by corporate organizations across the globe in their marketing communications endeavour. It entails using a narrative to communicate a message and connect the brand to its consumers.…

MTN Nigeria has launched a new unified customer engagement platform, EnGauge, designed to enable small-to-medium enterprise business owners to seamlessly administer transactions with customers, potentially increasing their productivity…