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How Inclusive Ads Impact Brand Metrics

Brand Communicator Oct 8, 2020 0
Advertising that is inclusive and diverse has a positive impact on a wide variety of brand metrics, according to research conducted by Microsoft, the technology giant. Kya Sainsbury-Carter, vp/global partner service at Microsoft…
Industry

Five 02 Academy Fresh Graduates Secure Employment In A Single Day

Brand Communicator Oct 8, 2020 0
Five fresh graduates of Oxygen Academy (02 Academy), foremost marketing and advertising training academy, have been employed in a single day by leading creative agency, X3M Ideas, to commence their career in the adverting industry.…
Industry

Photo News: MultiChoice Nigeria Presents PPE, Face Mask to Sickle Cell Foundation

Brand Communicator Oct 7, 2020 0
L-R: Timothy Okwu, PR specialist, Multichoice Nigeria; Dr. Annette Akinsete, Managing Director, Sickle Cell Foundation; Caroline Oghuma, Executive Head, Corporate Affairs MultiChoice Nigeria; Akaoma Onyeonoru, CSI , Specialist…
Industry

Dentsu Ditches ‘Aegis’ In Name 7 Years After Acquisition

Brand Communicator Oct 7, 2020 0
Dentsu Group's president and CEO Toshihiro Yamamoto has confirmed that Dentsu Aegis Network has rebranded to dentsu international, which is the consolidated subsidiary that oversees dentsu’s international business operations. Dentsu…
Industry

Influencer Marketing To Benefit As Brands Balance Experiential With Digital- Study

Brand Communicator Oct 7, 2020 0
Multinational companies are turning to influencer events and virtual/digital marketing activations amidst the global pandemic, according to the latest study under the World Federations of Advertisers' (WFA) latest Crisis Response…
Industry

Joel Nettey Becomes Chairman, World President, International Advertising Association

Brand Communicator Oct 6, 2020 0
Joel Nettey, Chairman, World President, International Advertising Association Joel Nettey, Chief Executive Officer of Innova DDB, Ghana has become the first Ghanaian and African to be elected Chairman and World President of the…
AIRTEL campaign I
Industry

Lagos NIPR Unveils Speakers For Lagos Digital Public Relations Summit 2020

Brand Communicator Oct 5, 2020 0
Segun Mcmedal, Chairman, Lagos NIPR The Lagos State Chapter of the Nigerian Institute of Public Relations today announced the confirmed speakers headlining the fifth Lagos Digital Public Relations Summit, themed: Shaping Virtual…
Brands

DStv Nigeria Unveils New TVC To Mark Nigeria’s Independence Day

Brand Communicator Oct 5, 2020 0
John Ugbe, CEO, MultiChoice Nigeria DStv Nigeria has launched a brand new TVC to mark Nigeria’s 60th Independence Day. Unveiled on October 1, the TVC tagged "Our Moment: Naija No Dey Carry Last" speaks to the resilient spirit of…
Industry

WARC, Cannes Lions Announce Commitment To HBCUs

Brand Communicator Oct 4, 2020 0
WARC and Cannes Lions have joined forces with the ANA Educational Foundation (AEF), 4A’s Foundation and Advertising Research Foundation (ARF) in a partnership with the HBCU Business Deans Roundtable that will support future Black…
Brands

SME Owners Laud MTN’s Revv Initiative

Brand Communicator Oct 2, 2020 0
Small business owners participating in the ongoing Revv Programme, an SME capacity development initiative by MTN Nigeria, have commended the ICT company for equipping them with essential skills required to scale their business and…
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