Brand Communicator

By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the…

By Joshua Ajayi Organisers of the annual Cannes Lions Festival and Awards have announced that this year’s edition of the event which was earlier postponed till October will no longer hold until next year, but will run from June…

By Azeez Disu Coronavirus (COVID-19) pandemic is affecting every sphere of human endeavours and marketing activities is not spared. Amazingly, the marketing landscape is changing and brands are deploying new tactics to stay…

In the words of Sir Winston Churchill “Come then, let us go forward together with our united strength.” As more and more people nationwide brace for the immense human, economic, and social cost of the COVID-19 pandemic,…

The National Institute of Marketing of Nigeria, NIMN, has urged Nigerians to unite in combating the rampaging COVID-19 pandemic currently ravaging the world. The institute made this call through a press statement signed…

MultiChoice Nigeria has announced a number of initiatives to support the Federal and Lagos Governments’ efforts in ameliorating the impact of the Covid-19 outbreak in Nigeria. The leading entertainment and media company’s…

Amid reductions in both spend as well as placing around the topic of COVID-19, digital advertising is being hit hard, with knock-on impact on news sites and the broader ecosystem. Serious downward revisions of adspend in hard-hit…

L-R: Chief Operating Officer, Mouka, Femi Fapohunda; Permanent Secretary, Ministry of Local Government and Community Affairs, Dr. Taiwo Olufemi Salaam and Chief Commercial Officer, Mouka, Dimeji Osingunwa; during the donation of 500…

Influencer marketing is the newest breakthrough to have shaken up the digital marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion in 2019. Now a mainstay of…

 This April, DStv welcomes new lifestyle channel, NHK World-Japan to its platform starting Wednesday, 1 April. The channel, which will launch on DStv channel 431 will showcase a variety of arts and culture, current affairs, dramas,…