Brand Communicator

By Jeremiah Agada ‘Magic’ in Naija The trajectory of TV Production, content and viewership in Nigeria and Africa in general is one that has been on the upward swing since the ‘magic’ called Africa Magic entered the Nigerian…

The development of electronic payment systems (e-payments) in Nigeria and Verve Card’s journey of resilience can be viewed as two peas in a pod. More than ten years ago, before the introduction of Verve Card, local cards…

By Jeremiah Agada One of Nigeria's foremost universities, Obafemi Awolowo University will confer Honourary Doctoral Degree on doyen of advertising in Nigeria and Chairman of Troyka Group, Biodun Shobanjo. The conferment…

Raymond Murphy, Chief Executive Officer, Mouka By Azeez Disu Starting poetic, “Everyone has a dream, he or she sleeps and hopes that the dream becomes that of happiness. He or she rises every morning strong or weak but…

Lolu Akinwunmi, Group Chief Executive, Prima-Garnet Africa By Jeremiah Agada At the front burner of discussions yesterday, being the second day of the maiden edition of the National Advertising Conference, were the myriads of…

Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON The Acting Registrar of the Advertising Practitioners Council of Nigeria, APCON, Mrs Jedi Iyoha has called for more involvement of government in promoting the advertising industry in…

Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha (sixth from left), flanked by representatives of Advertising sectoral groups at the press conference announcing the National Advertising Conference…

Gbenga Sogbaike, CEO, Plaqad Gbenga Sogbaike, the CEO of Nigeria’s leading influencer marketing and content trading platform, Plaqad.com, has been named one of Nigeria’s 100 young leaders in Tech. The recognition comes from The…

Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR). Harlan E. Spotts…

The members of the Electronic Media Content Owners Association of Nigeria (EMCOAN) have elected Mrs. Jibe Ologeh, the MD/CEO of RWELL Media, as the 4th president of the association. EMCOAN is the umbrella body of Chief…