Azeez Disu

Mindshare topped global media agency in business development for the first half of 2022, according to agency research firm COMvergence. The GroupM agency, Mindshare accrued new business assignments with total media expenditures of…

Dentsu Innovation Initiative (DII), the organization that promotes R&D for Dentsu has announced the launch of the web3 club, an organization supporting Web3-related businesses across the Group. Web3 has been called the next…

The CEO of Publicis Groupe, Arthur Sadoun, will serve for another four year as Chairman and CEO of the Groupe, following the renewal of his contract. The Paris-based holding company made the announcement recently. It also announced…

Consumers globally are now consider spending more on health and wellness issues compared to the percentage of increase for groceries and other household products. This is according to Accenture’s Consumer Pulse 2022 survey of…

The high cost of living is making sustainability a luxury for most consumers, even though they would like to live more sustainable lives and purchase sustainable products, this is from a study conducted by Kantar. Kantar revealed…

Comfort Nwankwo, Chairman, Lagos NIPR As part of activities marking the Lagos PR Week 2022, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) will hold a day of sport and fun on Saturday September 17, 2022. In a…

A new World Federation of Advertisers (WFA) report, titled “Clients and Creativity” conducted in partnership with Contagious and The Observatory International, has revealed a huge disconnect among client-side marketers, between…

The Nigerian Communications Commission (NCC) is partnering with the Nigerian Security and Civil Defence Corps (NSCDC) to tackle some of the criminal activities affecting the telecom industry. According to the commission, some of the…

Following the announcement of the death of Queen Elizabeth II, Britain’s longest-serving monarch who died at age 96, many brands and media owners in the UK and some parts of Europe have suspended advertising campaigns and put scheduled…

A new study from Twitter and Publicis has revealed how brand conversations influence consumer spending, noting it is influential at every stage of the purchase journey. Twitter teamed with Publicis to study 9,600 consumers on six…