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Brands

Ramadan 2026: Epic Brands Seizing The Spotlight

Olayinka Are Mar 9, 2026 0
The slender crescent moon hung low, like a pleased mother’s surprise treat over Lagos skylines, signaling another Thursday dawn of the Ramadan fast. Across Nigeria, from the bustling markets of Kano to the mosque-lined streets of…
Industry News

Buyers’ Dilemma: “No Return, No Refund” Trading Practice Declared Illegal By FCCPC

Olayinka Are Mar 5, 2026 0
The Federal Competition and Consumer Protection Commission(FCCPC) has issued a strong warning to sellers across Lagos markets, declaring the widely practiced “No Return, No Refund” policy, a common practice where traders refuse…
Agency

Elevate 28: WPP Unveils Ambitious Multi-Year Integration Plan

Olayinka Are Mar 3, 2026 0
Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single,…
Brands

Nivea Signs Pact With Customs To Combat Product Counterfeiting

Olayinka Are Mar 3, 2026 0
Beiersdorf Nigeria, makers of NIVEA skincare products, have forged a strategic Memorandum of Understanding (MoU) with the Nigeria Customs Service (NCS) to combat rampant counterfeiting. The pact which was signed in Abuja over the…
Brands

Dangote Cement’s N1trn Profit Fuels Passion For Pan-African Expansion

Olayinka Are Mar 2, 2026 0
Dangote Cement Plc, Africa's cement powerhouse, is accelerating its continental dominance following a landmark N1 trillion profit milestone. The record-breaking financial performance underscores the company's unyielding commitment…
News

Netflix’s Exit Clears Path For Paramount’s Potential Takeover Of Warner Bros.

Olayinka Are Mar 2, 2026 0
Paramount Skydance is anticipated to acquire Warner Bros. Discovery (WBD) in a record $111 billion deal, following Netflix’s strategic withdrawal from the high profile bidding. The merger, expected to close in the third…
AIRTEL campaign I
Brands

Netflix Walks Away from Warner Bros. Bid

Olayinka Are Feb 28, 2026 0
Netflix has withdrawn its bid to acquire Warner Bros. Discovery following a competing $111 billion proposal from opponents Paramount Skydance. The streaming giant, which had previously agreed to an $82.7 billion deal in December…
Industry

FCCPC Beams Searchlight On Airlines Over Disturbing Patterns of Fare Manipulations

Olayinka Are Feb 27, 2026 0
The Federal Competition and Consumer Protection Commission (FCCPC) has allegedly uncovered clear patterns of price manipulation by some local airlines especially during the December 2025 festive season, setting the stage for…
Brands

Nigeria’s Doctor Wales Tops TikTok Global Discover List 2026

Olayinka Are Feb 26, 2026 0
TikTok has unveiled its Discover List 2026, spotlighting 50 global creators, with five standout talents from Sub-Saharan Africa recognized for their impact in education, food, and entrepreneurship. These creators were selected…
Analysis

How Marketers Can Stay Relevant In The Age Of AI

Olayinka Are Feb 26, 2026 0
Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…
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