Olayinka Are

TikTok has begun shifting its advertising budget to YouTube, Pinterest and mobile-app advertising networks after Meta blocked the ByteDance-owned platform from advertising on some of its applications. According to allocation…

Awesome Communication's annual Brandcomfest and Brandcom Awards is set to hold tomorrow, Saturday, 24th October, 2026. Nigeria's marketing and communications heavyweights are expected to grace the occasion holding at Landmark…

Political campaigns naturally deal in facts. Policies. Manifestos. Statistics. Budgets. Programmes. Achievements. All important. But voters are human beings, not spreadsheets. They respond not only to facts but also to stories,…

Leading homegrown personal hygiene brand, 2Sure, has launched nationwide community sampling and public education initiative, providing free handwash and sanitiser sachets to schools, public transit hubs, and hospitality venues. …

In experiential marketing, the difference between a brand that is seen and one that is remembered often lies in the experience it creates. For Maxxconnection Limited, this idea has shaped 13 years of helping brands connect with…

A judge in New Mexico has ordered Meta to pay a whopping $25 billion for misleading the public about how it handled the personal data of Facebook users. Judge Francis Mathew of the First Judicial District Court in Santa Fe…

J.P. Morgan Chase & Co. has reportedly deposited N50 billion, about $38 million, with the Central Bank of Nigeria (CBN) as it seeks a licence for what is described as its first merchant bank in West Africa. The deposit was…

Nigeria's passport has been ranked 181st out of 196 countries in the latest IziVisa Passport Ranking Index, which assesses passports by the travel access their holders have, including visa-free entry, visas on arrival and…

Seven-Up Bottling Company (SBC) has introduced yellow-capped bottles on some of its popular drinks, including Pepsi, Mirinda, 7UP, Teem and Supa Komando, in a teaser campaign, assuring the Nigerian consumers that the bright caps…

Tuesday's after-hour trading saw Netflix shares drop by about 6 per cent while shares of SpaceX upped by about 8 per cent, both companies reported results revealed for the July-to-September quarter. After-hour trading is the…