Olayinka Are

From Microsoft to PepsiCo to LVMH, Publicis, the French giant is rewriting the new-business rulebook, and Nigerian agencies have plenty to learn. Publicis is building a serious roster of global brands, with Microsoft, PepsiCo,…

The second and final evening of the 2026 Loeries Awards saw Joe Public carting away both Agency of the Year and Independent Agency of the Year titles, the awards that celebrate creative work in advertising and brand communication…

Elev8 Media Advertising Limited, the company behind many landmark Lagos billboards, is now advertising inside Lagos Life, the browser game that has drawn millions of young Nigerians since it was launched. The firm said its brand…

Joe Public's "Period Paper" for Independent Media has won the Grand Prix in Tactical Use of Print on the opening night of the 2026 Loeries in Cape Town, while Unilever's "Vaseline & the real Nigerian Prince" was among the Gold…

Moove, the Uber-backed mobility company founded in Lagos, has ended its operations in Nigeria and will hand over vehicles worth about ₦35 billion ($26.3 million) to the drivers currently using them, just over a month after Uber…

The World Bank has raised its growth forecast for Nigeria's economy this year to 4.3 per cent, attributing this to steadier economic conditions and returning investor confidence which it claims are helping the country's recovery. …

X has launched X Lift, an artificial intelligence tool that lets a business turn its website address into a ready-to-review advertising campaign in a few clicks. The company unveiled the product recently at Advertising Week New…

A new report from Dentsu Creative says about three in four chief marketing officers (CMOs) worry that their teams are producing more content that delivers less impact, as artificial intelligence makes it faster to create. Titled…

PZ Cussons Nigeria Plc has reported higher operating profit and stronger margins for the first quarter of its 2027 financial year covering June to August 2026. Operating profit rose to N8.54 billion from N5.85 billion in the…

Nigeria may be on its way to gaining more internal and external investors as it has recently moved up four places to become the eighth most investable economy in Africa, according to the 2026 Bloomberg Economics Investment…