advertising in Nigeria

Newly appointed Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), Dr. Lekan Fadolapo has revealed that foreign agencies that are ready to explore the Nigerian advertising market within…

By Jeremiah Agada Introduction The singular thing that has impacted human interaction and the way of conducting business most profoundly in the last two decades has been technology, the end of which is nowhere in sight. Every…