BEX 2025

President of the Experiential Marketers Association of Nigeria (EXMAN), Mrs. Tolulope Apinke Medebem, has reaffirmed the association’s commitment to leading the future of immersive, data-driven marketing in Nigeria, urging…

Professor Uchenna Uzo of Lagos Business School has issued a clarion call for data transparency, urging marketing stakeholders across Nigeria to abandon the culture of hoarding information and embrace a more collaborative,…