Brand Campaign

The Advertising Regulatory Council of Nigeria (ARCON) has unveiled plans to launch a campaign for the Brand Nigeria as part of its activities for the 2023 National Advertising Conference to build a communication for the country. …

A Nigerian brand communications journal, Brand Campaign is set to celebrate its seventh year anniversary with a special edition on 50 MOST INFLUENTIAL MARKETING COMMUNICATION PRACTITIONERS IN NIGERIA on August 28 at Whitehouse Hotel,…

Turkish Airlines, leading global player flying to more countries and international destinations than any other airline,has become the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder. The show is a…

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has launched a new integrated marketing campaign to deliver on its mission as Nigeria’s leading end-to-end financial solutions provider. The new brand campaign reinforces…

Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China (BBDO Hong Kong and BBDO Guangzhou) to celebrate its sponsorship of the FIFA World Cup 2018. The campaign “Unlock…

McVitie’s is launching a £10m master brand campaign as part of the “next chapter” of its marketing strategy, which aims to modernise the brand and drive purpose. The ‘Sweeter Together’ campaign will run throughout the year across TV,…

Bad policy formulation and implementation, bad leadership, followership and abundant resources have been fingered amongst Nigeria’s biggest problems. In a lecture entitled: ‘Leadership, policy marketing and repositioning of the…