Collaboration

Prince Adedamola Docemo, MD of LASAA The Managing Director of Lagos State Signage and Advertising Agency (LASAA), Prince Adedamola Docemo has tasked advertising practitioners to collaborate, rethink and reshape their business model…

Registrar/Chief Executive of Advertising Practitioners Council of Nigeria, APCON, Dr. Fadolapo (4th left) and the Marketing Director, Guiness Nigeria Plc, Mrs. Adenike Adebola (5th right) flanked by APCON and Guinness Nigeria Plc…

The Chief Executive Officer of Oracle Experience, one of Nigeria’s leading experiential marketing agencies, Dr. Felix King Eiremiokhae has tasked experiential marketing agencies to embark on collaboration and deploy innovative…

Often times, I am teased by adjacent-industry colleagues about how marketing is simply a fluffy decoration around a business and while they acknowledge it is necessary, it also is a huge cost-center and we, marketing…