consumer engagement

A new report highlights the ways that AR plays a role in most consumers’ lives -- and ultimately, why it is the “gateway to the metaverse.” Camera IQ –– a no-code design platform that brands use to transform products and messaging…

Prof. Isa Ali Pantami, Honourable Minister for Communications and Digital Economy (middle) and Prof. Umar Umar Danbatta, Executive Vice-Chairman and CEO of NCC at the launch in Abuja, FCT The Nigerian Communications Commission (NCC) is…

The Marketing Director of FrieslandCampina Wamco Nigeria Plc., Chris Wulff-Caesar has tasked marketeers and brands to re-invent themselves, find new ways to engage consumers and deploy strategies that will keep them relevant during and…

Lanre Oyegbola, Chief Executive Officer, Boomerang Havas Africa The desire and passion burning in the heart of one man who had marketing running through his veins and advertising holding his joints together, Lanre Oyegbola, an…