COVID-19 Pandemic

A Mastercard study on consumer spending has revealed that over four out of five (81%) consumers in Nigeria are shopping more online since the onset of the COVID 19 pandemic. Data, apparel, beauty products and FMCG (fast-moving…

A majority of men around the world say they care about the planet and sustainability “now more than ever”, according to a new survey from Gillette. The personal care brand questioned 5,504 men aged 18 to 50 across 11 countries and…

Experiential Marketing Business team hands at work with financial reports and a laptop In a world where many forms of human experiences have shifted from live, physical venues to virtual ones or been canceled altogether, the…

Dentsu reported weak global earnings in the first quarter as the global advertising group tightened costs to meet a downturn from COVID-19.  The company, reporting a fall of 0.8% in organic growth for the three months to the end of…

FirstBank has unveiled enhanced palliative measures to help its customers and Nigerians through the extended COVID-19 lockdown in some states. Among these measures are the introduction of special waivers on repayment fees on the…

New research from online brand management company Yext offers insight into how people’s use of online search has changed around the world since the COVID-19 pandemic took off. Its COVID-19 Global Search and Engagement Report, based…