digital ad

Magna's latest forecast paints a sunnier outlook for the ad industry, which it says has recovered faster than expected from the effects of the coronavirus pandemic. Magna chalks up the improved economic outlook to the new stimulus…

Digital advertising spend rose by 58.2% worldwide at the end of 2020 YoY as brands sought to reach people at home, according to Social Media Trends report, a study by Socialbakers. The ad-spending totals declined as the…

After a record 2019 and equally promising start to 2020, UK ad spend will decline across all categories this year – the first time this has happened since the advent of digital and bringing to an end a decade of growth. Total…

Unilever has a developed a cross-media measurement model and is fielding input from other advertisers to improve it, as part of its efforts to clean up the digital ad ecosystem. The model has been a year in the making after outgoing…