Digital OOH

Google has added digital out-of-home advertising feature into its Display & Video 360 ad planning tool, making it easier for marketers to create multi-platform campaigns in its ecosystem. According to a blog post on Google’s…

The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states…