Global Ad

A return to pre-pandemic levels of advertising spend is not expected before 2022, when spending is likely to reach $619bn and grow at a rate of 6.9%, despite a positive start to 2021. The slow path to recovery is set out in Dentsu’s…

More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM’s Business Intelligence team. “Global advertising is improving,” GroupM Business Intelligence Global President Brian Wieser writes…

Hunker down: GroupM’s worldwide media forecast for 2020 and beyond anticipates a slowdown in advertising growth as the global economy weakens. Compiled by Brian Wieser, who joined the WPP company as global president of business…

The World Cup is repeatedly touted as a global event that will reach as many as 3.2bn people through its run. Brands looking to grab hold of this audience will reportedly boost global advertising spend by $2.4bn. This is despite the…