global advertising

Andrew Human, CEO, The Loeries By Joshua Ajayi Introdution In recent times, the Nigerian creative advertising sub sector of the IMC industry has witnessed an immense growth which is reflected on agencies performance in…

Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP's GroupM, the world's…