Leye Makanjuola

Marketing leaders face an unprecedented challenge: capturing and retaining audiences that are more fragmented than ever. As consumers sift through countless messages daily, the traditional playbook of “big idea” campaigns no longer…

The Attention Economy Has Changed, So Must Your Strategy Five years ago, launching a successful FMCG campaign meant hiring a top-tier agency, shooting a slick TV commercial, and backing it with enough media spend to dominate…