Media

ROI (return on investment) concepts on chalk board Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI while also illustrating some ways to…

L-R: Executive Director, Mr. Raheem Olabode; Group Managing Director, Mr. Yomi Badejo-Okusanya and Former Director, Mr. Tunde Dabiri, all of CMC Connect (Perception Managers) during the recent unveiling of the 30th anniversary logo by the…

Prof. Umar Danbatta, EVC, NCC The mass media, whether print, broadcast, online, or other specialised genres, will remain central and strategic stakeholders to the Nigerian Communications Commission (NCC) in its commitment to delivering…

As part of its initiatives and ongoing strategic programmes for media engagement, 9mobile held a capacity-building session to equip journalists with the requisite skills knowledge needed to boost their reporting and adapt effectively…

In the bid to boost the facilitation of payments between SME and retail customers in the digital space, Access Bank Plc recently unveiled SWIFTPAY, a digital payment service that facilitates the receipt of business payments by enabling…

As part of its celebration around International Women’s Month, Facebook has announced the launch of ‘LeadHERs: Life Lessons From African Women’, a collection of beautifully inspired stories & life advice from 19 women who are…

There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, a new IPA report finds. Why it matters As in so many…

L-R: Dr. Ikechukwu Adinde, Director, Public Affairs, Nigerian Communications Commission (NCC); Adeleke Adewolu, Executive Commissioner, Stakeholder Management, NCC; Prof. Umar Danbatta, Executive Vice Chairman, NCC; Abigail Sholanke,…

WPP reported a 15.1% slump in net sales during the second quarter as Covid-19 took a toll on the group, which fell to a £2.6bn ($3.4bn) half-year loss, chiefly from writing down the historic value of Y&R. The 15.1% decline in…

L-R: Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd.   Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL), in…