Mediafacts

By Azeez Disu The total advertising expenditure in the country declined by 3.3 percent in 2017, according to the 2017 Mediafacts released recently. The advertising spends reached N88.0 billion last year compared to N91 billion…

By Tunji Faleye Despite having many indigenous and foreign brands plying their trade in the Nigeria marketing space, only few have distinguished themselves and ranked among the top 20 Above-The-Line advertisers in the country…

MediaReach OMD, a specialist media company providing media planning, buying, control and inventory management services recently released its 2015 MediaFacts, a key media resource for marketing professionals in West and Central Africa.…