Metrics

Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers. Indeed, of the five KPIs the ANA identified as most used by…

Africa’s Leading Marketing Technology Company, Plaqad has launched SocialCred, the continent's first-ever social media clout ranking app. The Lagos-based startup, which celebrated its third anniversary earlier in May is reputed…