PACE Sports and Entertainment Marketing

By Tunji Faleye Introduction The Nigerian sports industry will once again witness the 2019 edition of Higher Institutions Football League (HiFL®), an innovative collegiate football league organized by PACE Sports and…

As the maiden Higher Institutions Football League kicks off, brands and businesses are pitching their tents with the league to connect with their youthful audience. No fewer than 16 schools are expected to take part in the…