Browsing Tag

QSR

Abu Esther Assumes New Role, To Lead Marketing Direction For Diva Cakes, Crave City As Brand Manager

Toyosi Olajide Dec 12, 2024 0

Abu Esther, a fast-rising and versatile marketing communication professional, has been appointed Brand Manager for Diva Cakes and Confections, One of Nigeria’s leading Quick Service Cake & Confectionery brands and Crave City, a…

Industry

Quality Creative And Share Of Voice Boost QSR Sales

Brand Communicator Nov 24, 2019 0

Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR). Harlan E. Spotts…