Strategists

Strategists are following the opportunity in upstream planning – 52% say they are spending more time on upstream business or brand planning, according to WARC's survey of practitioners in the Future of Strategy 2021 report.…

It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas. On March 20, the UN’s World Health Organization sent out a ‘Global Call to…