Toyota

Commercials from Chevrolet, Toyota and Kia were the top three auto brand commercials by ad spend in May, according to research. Chevrolet’s “Find New Roads” aired 4,094 times at a cost of $11,364,480, according to TV data company…

BMW, Jeep and Toyota are the top automotive finishers in this year’s study of brand intimacy by MBLM. Companies with strong scores leverage and strengthen the emotional bonds between the brand and consumers. This year’s study again…

    IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad…