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Dayo Adefila Bows Out Of HotSauce

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HotSauce
Dayo Adefila
 
There is clear evidence that Dapo Adefila, Chief Executive Officer of HotSauce has resigned his appointment as the CEO of the nation’s foremost digital agency.
 
Speaking with BrandCom.ng today, Adefila confirmed that he has left the agency, promising to unveil his next step of action in the next few weeks.
 
His word: “It is true that I have left HotSauce, but that does not mean I have left marketing communications industry. I am still in the industry and I will unveil my next step of action in the next few weeks.”
 
During his foray at the agency, he helped pioneer digital marketing within the TROYKA Group and in Nigeria.
 
It will be recalled that Adefila began his advertising career in year 2000 at the then LTC Advertising (now JWT Lagos) as an Account Management trainee and grew over the last 16 years into a business leader with experience in integrated marketing communications and technology management. He has held senior roles in diverse disciplines including: Creative, Account Planning disciplines at Nigeria’s No.1 ad agency – Insight Communications, So&U Saatchi & Saatchi and Brand Management at Vmobile & Celtel Nigeria.
 
He also served as the first digital marketing faculty member at Orange Academy in 2009. From there and in his post as Head, Strategic Planning and Digital Marketing at Insight Communications, Dayo Adefila Co-founded HotSauce alongside Nigeria’s advertising Czar – Mr. Biodun Shobanjo. HotSauce eventually began operations in 2011. The firm operates as a member of the TROYKA Holdings Group with Adefila as the CEO.
 
Under his leadership, the company has grown into a multiple award winning digital marketing firm in Nigeria with a deep understanding and experience of fusing technology, creativity and media to create memorable experiences for brand consumers. This resulted in successfully leading HotSauce to being part of a round of equity investment by the Publicis Groupe into select Troyka companies. Today HotSauce is a member of the Publicis Groupe which is the 4th largest advertising network in the world.
 
As an entrepreneur, he is renowned for being actively involved in the formulation and implementation of ideas that have grown brands in Nigeria. He loves building new vision driven by technology and helping brand to successfully figure out the digital space.
 
He is currently also a Co-Director of an exploratory push to introduce Silicon Valley global start-up accelerator, Founder Institute (http://fi.co/posts/17811 ) to Nigeria.

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