Adebola Adegbulugbe of Insight Publicis Nigeria has been selected along with 14 other women who made the cut globally for this year’s Cannes Lions International Festival of Creativity.
The programme is a week-long event as part of a long-term effort to improve the festival’s gender balance.
Adebola is the only African lady to make the list because of her rising profile in the business of advertising.
She has over nine years experience creating award winning campaigns for top clients like Heineken, GSK, MTN and Tecno Mobile.
She also love to mentor teenage girls with her group Women Educating Girls, especially when she is not writing copy to help her clients get amazing marketing results.
The “See It Be It” programme offers each honoree an all-expenses-paid pass (including flights and accommodations) aimed at helping winners network and further their careers. The news follows an announcement earlier in the month from the festival that juries this year were 43 percent female–an all-time high for the festival.
See It Be It first launched in 2014 as a way to identify promising mid – to senior-level talent in the advertising world. In order to score a coveted spot in the programme, most honourees have won some level of industry award but have never attended the Cannes Lions. They must also be active on social media.
It will be recalled that women submitted applications to be considered and are also put through a number of interviews with past See It Be It participants and representatives of the Cannes Lions festival.
These 15 women who will participate in the 2017 programme include:
Adebola Adegbulugbe, Copy Group Head, Insight Publicis, Nigeria
Atiya Zaidi, Executive Creative Director, Synergy Dentsu, Pakistan
Barbara Dzikanowice, Creative Content Director, Happiness (an FCB alliance), Belgium
Deborah Vasques Soares, Senior Copywriter, Lew’Lara\TBWA, Brazil
Hannah Johnson, Creative Concept / Copywriter, LA RED GmbH, Germany
Jaki Jo Hannan, Senior Art Producer, AMV BBDO, UK
Kara Coyle, Associate Creative Director, Ogilvy & Mather, USA
Lizi Hamer, Regional Creative Diretor, Octagon, Singapore
Maria Milusheva, Creative Director, Noble Graphics TBWA, Bulgaria
Marla Natoli, Director, Video and Mobile, AOL Canada
Sakshi Choudhary, Creative Supervisor, OgilvyOne Worldwide, Mumbai, India
Satoko Takada, Creative Director, McCann Tokyo, Japan
Shahnaz Ahmed, Senior Graphic Designer, Livity / Founder & Director, Knit Aid, UK
Shannon Crowe, Copywriter / Creative Freelance (formerly Clemenger BBDO Melbourne), Australia
Tahirah Edwards-Byfield , Senior Copywriter, AKQA, USA