Nestlé Central and West Africa has announced its commitments towards 2020 to help people cook with healthier and tastier choices with Maggi Simply Good.
This announcement was made at the Nutrition Forum held in Dakar, Senegal attended by stakeholders from across west and central Africa.
According to Nestle, the Maggi brand is on a mission to support home cooks with healthier and tastier choices, by simplifying ingredients lists, reducing salt and increasing micronutrient fortification. With 4600 food portions around the world prepared every second with Maggi, the company believes that these changes will have a positive impact.
At the forefront of this drive is the commitment to reshape Maggi’s products to emphasize the use of familiar and common ingredients that people know and have at home.
‘’Consumer expectations are changing, they want products with common ingredients they know, minimal processing, natural or organic and ideally locally produced. Our company has a role to play in contributing to the needs of the society,’’ said Dominique Allier, Business Executive Officer Culinary for Nestlé Central and West Africa.
‘’To do so, Maggi is reorganizing its supply chain to privilege local sourcing of ingredients; a careful selection of each ingredient will uphold the quality of Maggi products and meet the homemade cooking standards of our consumers around the world: trusted, tasty and good for you,’’ Dominique added.
Nestlé is also continuing to lower salt in the Maggi range. This will contribute to help people in their efforts towards reducing their salt intake and meeting WHO recommendations on reducing risks associated with high blood pressure.
Fortification is a means Maggi uses to help prevent malnutrition in countries where daily consumption of essential micronutrients is lacking. In 2016, Nestlé provided 65 billion of fortified servings in Central and West Africa out of which Maggi delivered over 100 million iron fortified cubes daily to 78 million households in Central and West Africa.
Committed to Simply Good in CWAR by 2020
In Central and West Africa, where fortified Maggi stock cubes and other products are a staple for many households, Maggi “Simply Good” summarises the commitments of the iconic Brand to help cook the difference. In addition to the strong commitments on improving ingredients, Nestlé in Central and West Africa will highlight nutritional challenges by engaging with government authorities, civil societies and consumers.
In Central and West Africa Region, 100% of Maggi products will be made with more common and familiar ingredients that consumers love and will be adapted to local tastes and food cultures.
In addition to iron fortification, the company will continue to improve the nutritional profile of its products, reducing the salt content in its Maggi tablets and cubes in the region by 22%.